Objectives
Amra’s business operation model is designed to:
Deliver Competitive Pricing
Ensure clients receive the most
competitive pricing compared to market standards and competing
products.
Act as a Virtual Sales Extension
Represent manufacturers as an empowered virtual sales arm, providing technical expertise, commercial support, and market reach.
Maintain Lean & Agile Operations
Operate with a minimal overhead structure, ensuring rapid response times and exceptional customer satisfactionModel Differentiators
Key Value Proposition
Zero-Cost Sales Extension for Manufacturers
Amra drives market penetration without adding headcount or costs to the manufacturer.
Agile, Lean, and Results-Focused
Fast response times and efficient operations maximize customer satisfaction.
Continuous Channel Optimization
Active distributor performance management ensures long-term growth
Amra Business Model:
Process Workflow
Sales Agreement Formalization
Amra signs necessary Agreements
with the manufacturer, establishing
essential representation rights in
target markets.
Resource Integration &
Empowerment
Amra obtains direct access to the manufacturer’s technical data, inventory systems, and support teams, enabling real-time decision-making and support for distributors and clients.
Zero-Cost Sales
Extension
Amra functions as a performance driven, cost-free sales arm, enabling market coverage and revenue growth without adding to the manufacturer’s operational expenses.
Distributor Engagement &
Verification
Establishes relationships with existing distributors and validates their capability and readiness to market and sell the manufacturer’s products.
Identifies, pre-qualifies, and recommends new distributors for manufacturer approval, ensuring expansion with qualified partners.
Distributor Performance
Monitoring & Empowerment
Continuously monitors distributor
performance, providing training, resources, and motivation to ensure they remain empowered, capable, and driven to grow sales and market presence.
Supports distributors in securing approvals and certifications required by local authorities to ensure compliance and market access.
Provides continuous technical and commercial support, promptly addressing inquiries and facilitating smooth collaboration.
Pre-Sales & Negotiation Support
Assists in pricing strategies, delivery
timelines, and sales presentations,
increasing competitiveness and
conversion rates.
Sales Order Finalization
Compiles details with distributors and
submits Rep-Sales-Order Forms for manufacturer validation and approval.
Purchase Order Execution
Distributors issue Purchase
Orders (POs) directly to manufacturers for fulfillment.
Delivery Completed